Journalist C: If the event is really a new thing, something non-standard, it makes sense to cover everything from A to Z, starting with the things your reader will find the most interesting. When's the best time to post on Instagram? Journalist D: When it comes to the language used, I strongly advise against using the so-called cool-words as well as overusing capital letters. It will be easier to summarize after you have the rest of your points down. Wanting to write something new, I decided to enlist some friendly journalists in the process. Should you send out a traditional press release, or would an online-only press release suffice? Use HTML. Should you send out a traditional press release, or would an online-only press release suffice? Want to share a company announcement with your peers? The format is: City, State, (name of service or publisher of the press release, e.g. Before we write a press release about an event and then send it to anyone, we should first answer a couple of questions: 1. It’s a little easier when you personally know the journalist. At that event, the Government proclaimed that it would “lead by example” on accessibility. Include the name of the event and either the location or theme of the event. What else is there to add? These events offer media contacts exclusive, in-person access to the news, product, or experience you’re unveiling before it becomes available to the public. Getting to know the way they work, their office realities, and listening to their anecdotes about their experiences with PR pros.” Just like the ones shared above. Title – telling what the news will be about. 3. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Journalist C: Lifestyle, fashion, cosmetics, and design 4. 3. An Event Landing Page serves as a one-stop-shop for your visitors to learn more about your event. Headline. Sometimes we get a poorly written press release, but later the PR dept. Please feel free to suggest points of discussion and questions, in the application form. Information to Include When Inviting The Media to Attend Your Event If that’s how you feel then you should go with paid advertising. Identify a point person where readers can direct their inquiries. Massive Events, the organiser of Sherlocked, have done a great job of keeping their audience on tenterhooks by gradually releasing information about the event.They started promoting the event before even having a date or venue, but told fans to ‘keep the end of April free’. That will undoubtedly land you in the spam folder. NIA Centre For The Arts invites you to an important media event taking place on Friday, October, 16, 2020 at 1:30 pm.. On October 16, 2020 Nia Centre will launch the construction on their largest organizational project to date: transforming their 14,000 sq. A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your event. After all, this will be read by everyone. GOOGLE), Month, Day, Year - details. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. 2015 4. Whether you're teaming up with several sponsors to help the less fortunate, or holding a press conference to announce a product release, there are certain steps you should follow to organize a successful media event. An easy way to find relevant media contacts interested in your event is by using a media contacts database. This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. No matter the purpose, Canva has a slew of announcement templates appropriate for any occasion. Tagging the post with your event’s hashtag and @-mentioning the speaker may help this content spread virally as well — both with event attendees and with any folks watching from home. Subscribe to Social Media Today to get the must-read news & insights in your inbox. Announcement: Religious Abortion Ritual On August 5, 2020 The Satanic Temple announced a religious abortion ritual, a ceremony rooted in our deeply-held beliefs. Other times, they take on somber tones, such as telling friends and family that a loved one has passed away. Remember you want people to be drawn to your event. See what PRWeb says about press release headlines. We’ve included a couple of various press release examples for events below, ranging from music festivals to networking events. 5. Apple Special Event (October 16, 2014) Apple's "It's been way too long" media event took place on October 16, 2014. is included and highlighted. When organizing a conference to which you invite journalists, I would also stay away from “We are happy to announce,” “It is our honor to…” or “With joy we…” When I plan to attend a conference I’m only interested in what will be talked about and who will do the talking. Follow these guidelines and your press release will shine just as much as your event! Those are the nuts and bolts of writing a press release for an event. If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Body. That is sending the same press release to all the email addresses at our office and repeating the process every couple of days. Create emphasis by using multiple exclamation points or ALL CAPS. This part of the press release can be a bit more descriptive than previous sections. This is the public persona you wish to project for your company. Tuesday February 12, 2019 1:41 pm PST by Juli Clover. Consumer Trends in 2021: What's Actually Changing? If you want the reader to go to your website for more information, give them the desire to do so. It’s really helpful, especially that such emails are not large and I can also go back to them. Journalist A: Investments, construction, architecture, and real estate 2. You can follow these sample letter to media representatives and media organizations to invite them for media coverage of an event, festival, program, sports, exhibition and conference, press conference etc.] This keynote was streamed live on October 16, 2014. We probably wrote about the venue before, so we have some knowledge about it, but a good summary is always welcome. Plus, I am not obligated to have an account on every social media site. Did you find it interesting?” It always starts like this. Even if the headline is interesting, the journalists will most likely not want to spend the time adapting your language to their standards. 4. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! What elements should your press release include or exclude? Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. The 6 Essential Points of How to Write A Press Release for An Event. I just wanted to know if you got it. First of all, if you’re reading this because you don’t know how to write press releases, don’t feel special. They must be of appropriate size and format so that looking through them will not require time and effort. Today, I can honestly say that following this advice has brought much better results than learning from my own mistakes. This is your opener and what will make your reader want to read on. 2. Media databases often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. Give away everything. Here’s another true story from my time in the city pages: Some PR department announced an event, the paper wrote about it, after which the PR dept. Post user-generated content of the event. When you type “event press release example” into Google, it spits out 730,000,000 results, including endless templates, examples, and samples. She said “Yesterday.” The only problem was the paper hadn’t been published for six months then, and when it had been, it had never had a sports section. They need to know how they will benefit by attending. Journalist B: When you send a press release to a city paper about a concert of a lesser known band of a niche genre, other than just naming the music category (for example eco-hip-gothic rock), please list something known that the audience can compare it to. EVENT DATE/ TIME: Sun. How much information is enough? Journalist B: Yes, but before you call you must know what you want to talk about. Check and re-check. LinkedIn – Great for B2B and industry networking, this professional social media platform is a good choice for company news and event announcements. Tell an interesting story with your press release. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. Putting a public service announcement (PSA) together doesn’t have to be a difficult or complex process. We do also share that information with third parties for analytics. 2. Writing an article for a PR magazine about such a simple topic as creating press releases for events initially seemed a bit silly. People are busy. There’s still lots of work to do. Social media is a powerful tool to gain exposure, whether you're hosting a physical conference or an online event. 12. [The Guide + Expert Comments]. 4 types of event press releases you should remember about: Information about upcoming closed events where we invite journalists or to simply announce they will take place; Information about closed events that have already taken place; Information about upcoming open events with the intention of using the media to invite their audience Does the journalist that I’m addressing deal with my subject matter? Change profile pictures, create hashtags, sell tickets directly through Facebook, and do everything you can to make a splash that will catch the attention of your audience. The day you choose is important as well. Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release. Journalist C: Every day, I get hundreds of emails from all kinds of sources and in my work, time is of the essence. One of the strongest ways to make an impact is by hosting a media event. It’s the same story with calls wanting to know if we got the press release. But to truly sum up this article, I would like to share a piece of advice given to me by my first PR boss when I was starting out – “The key to success is to know and like the media. The email could be picked up by spam bots and flood your email. Use bullet points or long lists. And it turns out that that’s exactly what we’ve been missing for the article. Is there a chance it’ll get published? However, for the best results, we recommending reading this whole guide. Use active voice. Two to three weeks in advance is a good timeline. Next, write a summary of one to four sentences. The free newsletter covering the top industry headlines, But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? 1. It may be a good idea to write this section last, after you have written the rest of the press release. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! There’s also a new Galaxy Book S laptop coming later this fall. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address. Working in the event department of a fashion magazine, I am not very likely to use your press release about a chicken beauty pageant or the grand opening of new ceramic tile production line. Use more than one hyperlink per every 100 words; otherwise, a search engine may view it as spam. Make your PR a cut above the rest. Proof read your release, read it aloud and then have a friend or colleague do the same. The reader feels they are getting more value by attending than staying away. I asked her when last she had seen our paper. Journalist D: Art and culture. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well. Now, let's look at the basic dos and don'ts of writing a press release for an event. Whatever your next company announcement may be, relying on a template press release is a strategy of the past. Dateline and lead paragraph. What have I learned? What is the most important thing in my press release and will the newsroom find a reason to publish my news? In this article I'll show you 16 creative ways to increase awareness, engagement and sales for your event. President Trump is discussing possibly launching a 2024 campaign to retake the White House on Inauguration Day and skipping the swearing-in of his successor. According to them, at least 60 percent of PR professionals feel your pain. Media coverage is the lifeblood of just about every event. You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML. Send the press release out in a timely fashion. This is the most elementary knowledge, and here I’m addressing professionals in their field of expertise. WWDC June 22, 2020. Twitter – Use posts and an event hashtag to build excitement before and during your event. Important: What elements should your press release include or exclude? Use clichés and common phrases that sound like a sales pitch. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. At that event, the Government proclaimed that it would lead by example on accessibility. Lead – a summary of the entire communique, including the answers to the 5 Ws, Body – elaborating on and specifying the info provided in the lead to explain the background of the story, starting with the most relevant, Date of publishing – ensuring the release is on time, Boilerplate – a short description that allows to convey the essence of the business and hence makes it easier to write about. I just get the title, the lead and a link where I can find the whole text with pictures and graphics. Oct. 25th, 2020, 8:00 AM to 10:00 PM local time: FEATURES: WILD: Drifloon and other Ghost-type Pokémon: SHINY: Drifloon: TIMED RESEARCH:There will be event exclusive Timed Research available during the event. Use Title Case for your headline. How much is too little? Some PR pros have taken their cue and now successfully imitate this style in their press releases. The post How to Write a Press Release for an Event appeared first on Express Writers. If your short, easy-to-remember hashtag has done its job, it will be easy to find content posted by your audience and presenters after the fact. Each press release was created with Prowly’s Press Release Creator – a handy drag & drop tool for creating visual press releases that you can share with a simple link. Will the newsroom/journalist find all the info necessary to write a useful article for their audience? : FIELD RESEARCH: Complete tasks to encounter Ghost-type Pokémon and earn Gengar Mega Energy! These elements range from 25 to 30 words and answer the "who, what, why, when, where and how" questions of your event. You won't want to give too many details up front. Samsung today announced the Note 10, Note 10 Plus, and a 5G model exclusive to Verizon. This is your opener and what will make your reader want to read on. Journalist B: Putting just the name of the event, the date and the link to a Facebook page description is extremely bad practice. Use dashes, asterisks, and other odd symbols to create breaks between paragraphs. A good event landing page needs to have compelling copy, clear CTAs to register for the event, and good design. It’s really crucial to check your contact database and only send out useful info. Journalist B: Local news, city life and local government 3. The event took place at Flint Center, in Cupertino. The original story follows below: Apple on Tuesday announced it will be hosting a media event on September 15 where it is largely expected to unveil its next generation of iPhones. Also make sure your group's contact details are included – and have a spokesperson ready and willing to chat. called and asked to add that the event is a closed event. One of the easiest ways for your company to receive free media exposure—often known as "earned media"—is through media events. Announcing our biggest updates ever to iOS, iPadOS, watchOS — … Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. BONUSES: Earn additional XP for throwing Nice, … Just a simple line space will suffice. Journalist D: Calling may not always be bad. The boilerplate is a chunk of text that can be used repeatedly, just as an "About" page is used on a website. But nothing beats the fact that every so often I get calls asking to print some info about an event in a newspaper that has not been put out in years. Fresh copy keeps your reader reading to the end. Journalist A: When it comes to grand openings, good pictures are key. Journalist B: It is common practice that the capital city paper gets flooded by spam from a concert agency organizing events all around the country. Start out strong and succinct. Whether or not the event impacts the general public, the advent of technology has successfully stratified society’s elite functions into two; media coverage friendly or unimportant – thus the need for an invitation letter to … Join Ken Burns, Stephen Lang, Jeff Shaara, and other special guests for an exclusive announcement from the Adams County Historical Society in Gettysburg. Include an email address if you're writing an online-only release. On top of that, it’s usually an intern without a clue that does the calling. 6. Journalist B: A certain music store wanted to promote their event so much that finally, their rep said that the reader “would like to know about this kind of an event.” That effectively ended our conversation. Make your PR a cut above the rest. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? 1. Journalist D: It is very unprofessional, yet common, to call and ask, “Has anything been printed yet?” If you really need to know, buy the paper and check. Important: The best time to announce an event on social media is generally in the morning around 11AM (in your event’s timezone), so that it will be up and visible when most people check their Facebook at lunch. These days, the medium that sends the … The company used this event to unveil the iPad Air 2, iPad mini 3, and an updated iMac with a 5K Retina Display. All your social media promotion needs to drive back traffic to your landing page. or an agency calls and clarifies or fills in on some info that for some reason was omitted. Finally, the press release should include, Now, let's look at the basic dos and don'ts of writing a press release for an event. Once a lady called me, wanting to publish something in our sports section. Does your business conduct events? Summary. Most calls I receive start with: “Hello, we sent you a press release about the premiere of XYZ. Journalist D: There is one thing that we really don’t take kindly to. Contact information – contact info to the author, company and/or the agency. Below are some of the things pointed out by the people to whom we send our event press releases and invitations. Discover announcements from companies in your industry. Are you wondering how to use social media to promote those events? Keep the text simple and stick to the critical elements of the information.